Our story
About us.
Brabantia creates home essentials designed to make daily routines feel easier, smarter and more beautiful. We believe the things you use every day should work hard, look calm and last a very long time.
That belief has shaped the business since 1919. From our roots as a Dutch family company, we have grown into a global brand with products that support living, organising, cooking, drying and waste separation in thoughtful ways.
Today, we still build with the same long view: practical design, reliable quality and a clear ambition to leave the next generation something better than what we found.
Tijn, CEO Brabantia
"100 years ago we began to design products for the way you live and love today."
Designed to last, since 1919.
Cherish your roots.
Our story started in the Netherlands and is still shaped by the same family mindset today: think for the long term, make useful things properly and stay close to the people who use them.
That heritage shows up in our product decisions, our attention to detail and our refusal to treat everyday objects as disposable. We make household products that earn their place and keep it.
Sustainable by nature.
Sustainability is not a side project for us. It sits inside how we design, produce and improve products over time, from materials and energy to repairability and circular thinking.
We keep working toward products that last longer, use better inputs and are easier to recover at the end of their life. It is practical progress, built into the way Brabantia works.
People.
Behind every product is a team of people who care deeply about quality, clarity and progress. We value curiosity, responsibility and collaboration, and we try to build a workplace where those things can grow.
That people-first mindset shapes how we work together, how we lead and how we keep improving, not just for customers but for the teams building Brabantia every day.
