Sustainability is not something that we do; it is what we are. It's in our nature. Caring for people, for the planet is something that we do every day, since the very beginning of our company. And every day we want to do better, for ourselves, for others and therefore for future generations. Our goal is to be 100% circular by 2035.
Practical design and long-term thinking are built into our products, our production and the partnerships we choose to invest in.
Call it a purpose, a mission or even a compulsion. Whatever words you choose, it’s a real thing. Caring for others and the environment, caring for the earth that nurtures us, the air we breathe and the water that helps us flourish. We’re not perfect, but we’re all responsible and we all have a part to play. Some small, some big. It’s in everything we do and always has been. We create products where beauty meets sustainability. And right now, it’s more important than ever. Why? Because there’s no longer a choice between profit or planet. We’re entering a period in time where all of us have the chance to make a difference. With every action we take, with every decision we make. That’s why we’re choosing to leave the next generation a legacy, not a mess. We’re making the move to 100% circular design by 2035. How about you?
Official B Corp certification for Brabantia from March 2023. B Corps (an abbreviation of 'Benefit Corporations') are companies recognised for their positive impact on people and the environment. This certification is an incredible recognition and is in line with our goal of moving towards 100% circular design by 2035.
For decades, Brabantia has been helping people separate waste, keep food fresh for longer and dry laundry naturally. Now, we want to do even better: 100% circular design by 2035. And that means 100% material health, 100% clean wastewater, 100% renewable energy, 100% recycled production waste, 100% recycled/biobased materials and 100% recyclable products. We’re really going for it!
We keep removing problematic materials and selecting options that are safer for people and planet.
More of our operations are powered by renewable electricity as we reduce emissions across the business.
Water stewardship is part of how we assess manufacturing and build better systems through the value chain.
We keep improving how waste is separated, recovered and diverted away from landfill.
We are steadily increasing recycled and renewable inputs across categories and components.
Design for disassembly and material recovery helps more products stay part of the circular loop.
Our aim is to do better every year. Like raising the number of products that are Cradle to Cradle® certified at silver level. In 2024, more products received Cradle-to-Cradle Silver certification, bringing the share of in-house produced items with C2C certification to 83%. Today, Brabantia offers at least 700 Cradle-to-Cradle certified products, including 206 at Silver level, a result that reflects our commitment to meaningful, circular design.
Cradle to Cradle® means that it is possible to reuse every raw material and material used for a product endlessly without losing value. You can recognise products by the special Cradle to Cradle® certification. Products are assessed on five components: Safe materials, Reuse of materials, Clean air and climate protection, Water and soil management and Social responsibility. The main goal of Cradle to Cradle® design is a constant cycle of raw materials and thus the prevention of waste. There are five levels of certification.
The certificates are reviewed every two years. In order to maintain the high C2C score, we have to keep making our products more sustainable. It forces us to continue to keep pushing for more sustainability and circularity in our products.
Where textile products are part of the range, we aim for materials that respect both people and production systems.
Fairtrade certified cotton supports better working conditions and fairer returns for farmers and workers.
In 2021, the construction of our new, sustainable head office ‘B.Home’ on the Leenderweg in Valkenswaard started. It’s on historic ground, as this is where our factory used to be. During the construction of the new building, the foundation of the old factory was reused. And that is just one example of the circularity and sustainability of our new home. There are many more, because the office is designed according to BREEAM principles. For example, the skeleton of the building is entirely made of wood and can easily be disassembled and reused.
On the roof, you will find sedum and a whopping 222 solar panels. Around the building we will grow our own ‘Tiny Forest’ and we collect rainwater as much as possible. Some of the wall covering inside is made of recycled old army uniforms. The lamps are made from old CDs, the chairs from recycled PET bottles and the walls are painted with Fairf. This paint is made from plant material and therefore contributes to lowering the CO2 level. So B.Home is not just an office, but living proof of our desire to live and work sustainably.
Brabantia has been working with WeForest since 2014. As part of the successful Love Nature campaign, more than 2.8 million trees have been planted in the Amhara and Desa'a regions of Ethiopia and Burkina Faso.
The trees keep the fertile soil in place by sheltering the soil during heavy rainfall, they provide employment and will feed people, because WeForest also plants fruit and wood trees on farms.
Drying your laundry outside instead of in the dryer. Throwing away less food. Bringing your own lunch. Separating waste. And choosing good products made from honest, recycled materials. All those small adjustments by all people add up to make a big difference for the planet.
Drying naturally.Drying laundry on a rotary dryer or drying rack is good for the planet and for your wallet. You save on electricity and your clothes stay beautiful longer. And did you know that the wind helps to remove creases? So natural drying also means less ironing.
Separating waste in style.Separating waste? Do it in style with our smart products. From handy waste bins with 1, 2 or 3 inner bins to countertop trays and stackable waste bins to set up your own recycling station with: we offer an extensive range to make separating waste more beautiful, pleasant and sustainable.
